The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits

Alina Sorescu, Professor of Marketing at Texas A&M, joins host and Wharton Prof Americus Reed to discuss her brand infringement research outlined in recently published paper "Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits" on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 30, 2018

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The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits

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