The Financial Decision You Made on a Gut Feeling episode artwork

EPISODE · May 7, 2026 · 18 MIN

The Financial Decision You Made on a Gut Feeling

from Prosperity on the Horizon

In episode 116, Julianna starts a new series about the decisions founders make when they do not have the right financial information in front of them. She explains how common “gut feeling” choices can be, such as saying yes to a new client without checking capacity or cash timing, saying no to a good opportunity because it feels like the wrong time or hiring (or not hiring) based on a vibe rather than a clear plan. She shares a story of a founder who accepted a good bulk supplier deal but later realised upcoming payments and slow invoice timing made the next few weeks tighter than expected; the deal was not wrong but the timing was. The key question is: do you actually know what the next 30 days look like for your business? 00:00 Series Kickoff 01:06 Gut Decision Scenario 03:02 Common Founder Mistakes 03:12 Client Yes Cash Timing 04:12 Saying No Too Soon 05:00 Hiring On A Vibe 05:53 Bulk Deal Story 09:00 Intuition Vs Guessing 11:06 The 30 Day Question 12:22 Reflection And WrapIf you are listening to this podcast, chances are you are already on your way to exploring your numbers with a desire to understand and master your business finances, realising the transformative power that numbers hold for your business success.We have a new FREE resource - The 60-Minute Monthly Reset to Finally Feel in Control of Your Cash - that you can download from here. Learn exactly what to do on the 1st of every month so your business moves forward, not sideways.If you often feel unsure about your cash flow, even during busy or high-revenue months, I put together a simple tool that may help.It is called the Cash Flow Confidence Calculator and it is designed to give you a clearer view of what is available, what is expected to come in and what needs to be covered over the next 30 days.Nothing overly detailed or complicated, just a straightforward way to better understand your position and make decisions with more confidence.You can download it here.Complete our FREE ‘Business Health Check’ form to give you insights into where you’re strong or weak in your business, where there are opportunities to improve, how your business is performing in terms of profitability, cash and time.Where to find us:Available on all major podcast platforms: Apple Podcasts, Spotify, Youtube and Amazon.Subscribe on your favourite podcast app to stay in the loop with every insightful episode.If you’d like to find out more about Julianna and her business, visit www.horizonaccounts.com.au or follow her on LinkedIn and Instagram @horizonaccounts or book a free 30 minute Business Diagnostic Review Call.Stay tuned for the next episode of Prosperity on the Horizon, the podcast that transforms businesses through the power of numbers and the story behind them.

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The Financial Decision You Made on a Gut Feeling

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How long is this episode of Prosperity on the Horizon?

This episode is 18 minutes long.

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This episode was published on May 7, 2026.

What is this episode about?

In episode 116, Julianna starts a new series about the decisions founders make when they do not have the right financial information in front of them. She explains how common “gut feeling” choices can be, such as saying yes to a new client without...

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