The First Customer - The Business of Making People Pay Attention with Co-founder Connor Snyder

In this episode, I was lucky enough to interview Connor Snyder, CEO and co-founder of Storyy.Connor shares how growing up around entrepreneurs shaped his outlook on business and why learning marketing—not chasing entrepreneurship—ultimately led him to build a company focused on personal branding at scale. Connor walks through his journey from experimenting with Facebook ads in college to helping hundreds of mortgage professionals establish authority through authentic content, before transforming that manual process into Storyy, a platform that helps businesses and creators produce impactful video content more efficiently.Connor also dives into one of today's biggest marketing conversations: where AI belongs in the creative process. Rather than replacing people, Connor explains why human creativity, taste, and validation remain essential for producing content that actually captures attention. Connor discusses building businesses with an eventual exit in mind, staying curious about emerging technology and the power of authentic storytelling.Explore Connor Snyder's fresh perspective on personal branding, creative strategy, and building for the future in this episode of The First Customer!Guest Info:Storyyhttps://storyy.com/Connor Snyder's LinkedInhttps://www.linkedin.com/in/connorsnyder/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/