The First Customer - Why Great Software Starts With Psychology with CTO and Co-Founder Ryan Rusnak

In this episode, I was lucky enough to interview Ryan Rusnak, CTO and co-founder of Airspace. Ryan shares how, as a psychology graduate with a passion for technology, he found his way into solving one of the most critical logistics challenges in the world. Ryan reflects on his journey from building websites and software applications to studying human-computer interaction where he learned that great software isn't about writing code—it's about deeply understanding what users actually need. That philosophy became the foundation for Airspace, a company focused on ensuring time-critical shipments—from transplant organs and medical materials to aircraft parts and other high-priority cargo—arrive on time when every minute counts.Ryan also dives into the evolution of AI from practical business tools to today's generative AI revolution, explaining how Airspace has leveraged machine learning and neural networks for years to improve routing decisions and operational efficiency. He shares the unforgettable story of landing Airspace's first customer, discusses building a mission-driven culture that attracts exceptional talent, and offers insights into balancing automation, quality assurance, and user experience in a high-stakes environment. See why Ryan Rusnak measures success by impact rather than attention in this episode of The First Customer!Guest Info:Airspacehttps://www.airspace.com/Ryan Rusnak's [email protected] with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/