The First Feast: Who Profits From Feeding Our Babies?

Before pouches, purees, and powdered formulas, babies were fed real food. So what happened, and who profited from changing it?In this eye-opening episode, Morgan and Jordan Wolfe dig into the untold history of baby feeding from a world where breastmilk and real, nutrient-dense foods were the norm, to a culture that turned infants into customers. We uncover how formula was marketed as “scientific,” how hospitals and doctors helped shift infants away from the breast, and how modern packaged foods replaced traditional first foods like egg yolk, liver, broth, and butter.This episode reveals how systems, not mothers, broke the instinctive feeding relationship and how reclaiming The First Feast is a return to our roots, our biology, and our babies’ true needs.What You’ll HearWhat babies historically ate before formula, pumps, bottles, and pouchesHow the first formula was sold in the 1860s and why it changed everythingWhy breastfeeding rates plummeted in the 1950s–1970sThe shocking marketing tactics that targeted moms, hospitals, and doctorsHow baby food became a billion-dollar industryReal first foods that babies used to eat (broth, liver, egg yolk, butter, sardines, CLO)Why real food for babies doesn’t make moneySigns of readiness for solids based on biology, not ageFavorite nutrient-dense first foods + how to make them digestible for tiny gutsDebunking the idea that infants “need” cereals and packaged pureesBreastfeeding didn’t fail women. The system sabotaged it then sold the solution. Real food for babies didn’t disappear because it stopped working. It disappeared because it wasn’t profitable.This episode is brought to you by🐟 Green Pasture Cod Liver Oil — brain + body fuel for babies and beyond. Get 10% off at greenpasture.org with code LONEWOLFE🥩 Pluck Seasoning — The easiest (and tastiest) way to sneak nutrient-dense organ meats into any meal.Eat like the pack and season with purpose.Use code LONEWOLFE for 15% off at Eat Pluck📖 The First Feast — Morgan’s step-by-step starting solids guide, born from her own journey of learning how to nourish her babies with real, ancestral foods. This isn’t about perfection, it’s about confidence, connection, and feeding our little ones the way families have always done.If you feel called to start your baby’s first meals with intention and nutrient-dense simplicity, you can explore the guide here:The First Feast: An Ancestral Guide to Starting SolidsCONNECT WITH US📸 Instagram: @lonewolfepodcast🎥 TikTok: @lonewolfepodcastIf this episode resonates, hit follow, drop a ⭐⭐⭐⭐⭐ review, and share it with a fellow loner ready to stray from the herd. Let’s grow the pack together.