The First Podcast Strategy Every Host Needs | Sarah Lohse on Storytelling, Branding & Authority

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail.In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyond vanity metrics.We discuss:-How getting fired led to the biggest opportunity of her career-Why podcasting is a storytelling platform first and a marketing tool second-The biggest mistakes business owners make when launching a podcast-How to build a podcast strategy that attracts the right audience-Why download numbers are often misleading-The power of personal stories in branding and thought leadershipFor all of you business owners, consultants, marketers, content creators, or podcasters, this quick-paced episode has plenty of practical insights on building a brand people actually remember.About Sara Lohse:Sara Lohse is an award-winning author, podcast strategist, storyteller, and founder of Branded Media. She helps entrepreneurs, consultants, and business leaders leverage podcasting as a strategic authority-building tool through powerful storytelling and audience engagement.Connect with Sarah:Website: https://workwithbranded.com/LinkedIn: https://www.linkedin.com/in/saralohse/Timestamps00:00 Introduction00:45 A career setback that became a major opportunity03:06 Why podcasting is Sara's favorite marketing strategy05:35 What she delegates and what she never hands off08:22 Building brands through storytelling11:30 The metrics that actually matter12:53 Creating a podcast people want to keep listening to15:05 Marketing strategies she no longer uses17:17 How to overcome podcasting fears19:35 When podcasters finally find their voice21:59 About Branded Media and how to connect with SaraConnect with Live Local MarketingSubscribe for interviews with entrepreneurs, marketers, business leaders, and local business experts sharing real-world strategies for growth.#Podcasting #PodcastStrategy #Storytelling #Branding #PersonalBranding #ContentMarketing #ThoughtLeadership #BusinessPodcast #MarketingPodcast #Entrepreneurship #SmallBusinessMarketing #BusinessGrowth #SaraLohse #BrandedMedia #AuthorityMarketing #LiveLocalMarketing