The First PR Intelligence Audit for Prop Firms: Key Findings

This story was originally published on HackerNoon at: https://hackernoon.com/the-first-pr-intelligence-audit-for-prop-firms-key-findings. The case study suggests that the industry's biggest structural gap isn't customer satisfaction, it's digital infrastructure. Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #public-relations, #market-research, #prop-trading-firms, #trustpilot, #customer-experience, #media-relations, #alpha-market-flow, #good-company, and more. This story was written by: @alphamarketflow. Learn more about this writer by checking @alphamarketflow's about page, and for more stories, please visit hackernoon.com. Alpha Market Flow scored six prop trading firms on a 300–850 PR Intelligence Score. The average was 609, with four of six rating Weak. The highest-rated firm had the best Trustpilot discipline, not the most reviews. The lowest, at 513, was mid-crisis with a suspended Trustpilot rating. Our case study suggests that the industry's biggest structural gap isn't customer satisfaction, it's digital infrastructure. The average Digital Presence score was 44.1 out of 100. Here's how the framework works and what our analysis revealed.