The First Sales Call Is No Longer the Start of Discovery

This story was originally published on HackerNoon at: https://hackernoon.com/the-first-sales-call-is-no-longer-the-start-of-discovery. A buyer asks about pricing, integration, and what procurement needs. On many B2B websites, the next step is still a form followed by a discovery call. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #sales, #b2b, #first-sales-call, #b2b-sales, #website-engagement, #seller-workflow, #b2b-discovery, #customer-experience, and more. This story was written by: @nicafurs. Learn more about this writer by checking @nicafurs's about page, and for more stories, please visit hackernoon.com. For years, discovery has been treated as something sales conducts after a buyer raises a hand. 1mind’s data suggests a meaningful share of buyers have already conducted much of it themselves.