The first thing I ever tried to sell online was an EPIC failure! episode artwork

EPISODE · Apr 9, 2026 · 9 MIN

The first thing I ever tried to sell online was an EPIC failure!

from Feral Queen · host Keely Stawicki

Before I was known as the Queen of Facebook Ads… before the clients, the funnels, the results…I tried to sell dog treats online.In this episode, I’m taking you back to 2018/2019—when I first discovered funnels, e-commerce, and the idea of making money online. I had the excitement, the vision, and absolutely no clue what I was doing.But looking back now, that “failure” revealed everything.We’re breaking down:Why good products don’t sell without a magnetic messageThe biggest mistake I made (and what most people are still doing)Why throwing money at ads without strategy doesn’t workThe difference between selling a product vs. building a brandAnd how to actually position what you’re selling so people want itThis episode is for you if you feel like:You have something good… but it’s just not landingYou’ve tried ads (or thought about it) and felt overwhelmedOr you’re stuck wondering why people aren’t buying

Before I was known as the Queen of Facebook Ads… before the clients, the funnels, the results…I tried to sell dog treats online.In this episode, I’m taking you back to 2018/2019—when I first discovered funnels, e-commerce, and the idea of making money online. I had the excitement, the vision, and absolutely no clue what I was doing.But looking back now, that “failure” revealed everything.We’re breaking down:Why good products don’t sell without a magnetic messageThe biggest mistake I made (and what most people are still doing)Why throwing money at ads without strategy doesn’t workThe difference between selling a product vs. building a brandAnd how to actually position what you’re selling so people want itThis episode is for you if you feel like:You have something good… but it’s just not landingYou’ve tried ads (or thought about it) and felt overwhelmedOr you’re stuck wondering why people aren’t buying

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The first thing I ever tried to sell online was an EPIC failure!

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This episode was published on April 9, 2026.

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Before I was known as the Queen of Facebook Ads… before the clients, the funnels, the results…I tried to sell dog treats online.In this episode, I’m taking you back to 2018/2019—when I first discovered funnels, e-commerce, and the idea of making...

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