The First Twitter Tournament

"If Euro 2012 seemed unusually vibrant it was in part because of those echoes, the resonance of a million instant verbal salutes, a million demands for a retweet for this fascinating piece on the Czech Republic’s mildly innovative use of the attacking long throw-in." In Episode Forty Two we look back to 'The First Twitter Tournament' by Barney Ronay from Issue Six, which explores the changes in the press and the impact of social media on the 'most tweeted sporting event of all time'. The relationship between reporter and spectator has been fundamentally altered, and the 'access' that was once the preserve of pork-pie-hatted men with notebooks is now democratised and available to all. If you have any feedback comments or suggestions email [email protected] or find us on Twitter @blzzrd. Issue Six, like all issues of The Blizzard, is available on a pay-what-you-like basis from www.theblizzard.co.uk. Digital downloads cost as little as 1p each (RRP £3), while print versions are available from £6 + postage (RRP £12). You can also find us on the Kindle and Google Play stores.