The Fitness Rollup Nobody Saw Coming: AI + Agencies + Scale | Benji Donhardt | The Owner Seat

In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Benji Donhardt, Co-Founder & CEO of SupaFitGrow, to talk about what happens when you combine M&A, AI, and an operator’s mindset to rewrite the rules for fitness growth.SupaFitGrow is building one of the most aggressive roll-up platforms in the fitness and marketing ecosystem – consolidating agencies that sit behind some of the strongest brands in the fitness, wellness, and HALO economy.What started as frustration with a noisy, fragmented support landscape for gym owners has turned into a blueprint for giving “small” operators big-league leverage: shared services, AI infrastructure, and real economies of scale.Benji’s path runs from military and Special Forces work in Australia, to owning multiple gyms, to acquiring and integrating agencies that drive acquisition and retention for studios and franchises around the world. His obsession is simple: make sure owners don’t get wiped out just because they were too slow to embrace systems and AI.In this episode, we unpack:Why the fitness support ecosystem is broken – and how SupaFitGrow is stitching it togetherHow M&A and roll-ups can turn boutique agencies into a scalable, efficient portfolioThe way AI avatars and automation are changing content, lead gen, and pipeline velocityWhat it really means to “productize” a creative or marketing serviceThe leadership operating system behind a fast-moving, acquisition-heavy teamThe owner playbook for going from “stuck and scared to scale” to executing on the next levelIf you’re a fitness, wellness, or HALO operator wondering how to scale without losing your soul (or your cash flow), this one is for you.🔗 Work with Albert / Get the PlaybookWant to be on the show or explore working with Albert Ramos?→ Book a CFO Strategy Callhttps://calendly.com/albertramosjr-strategointel/youtube-podcast→ Apply to be a guest on The Owner Seathttps://calendly.com/albertramosjr-strategointel/youtube-podcast📘 Get the Stratego CFO Playbook→ Download the free Stratego CFO Playbook for Fitness & Wellness Brands and see how Albert builds 13-week cash flow, unit economics, and AI-powered finance systems:https://forms.gle/MigGLzuCaDkrApBa7🌐 Connect with Albert→ Connect on LinkedIn:https://www.linkedin.com/in/albertramosjr/→ Learn more about Fractional CFO services for fitness, wellness, HALO, and multi-location brands:https://www.strategointel.com/If you’re a $1M–$30M fitness, wellness, HALO, or multi-location operator and you’re serious about fixing cash flow, cleaning up QuickBooks, and getting real finance strategy (not just bookkeeping), this is where you plug in.👤 About the Host – Albert RamosAlbert Ramos is the Founder of Stratego Intel Consulting, a Fractional CFO firm built for fitness, wellness, HALO, and multi-location brands. He helps owners and finance leaders:Fix cash flow leaks with 13-week cash forecastsClean up and rebuild their QuickBooks + finance stackUse AI to automate reporting and forecastingBuild investor-ready financials for growth, M&A, and roll-upsAlbert has led $200M+ P&Ls, overseen 200+ locations, and managed 3,000+ employees across the fitness and wellness ecosystem — blending financial precision with AI so owners can scale without losing control of their numbers.