The Five Numbers You Must Have For Omnichannel Success - Beyond vanity metrics - Episode 1

In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.