The Five Stages of Yes: Moving Leaders from Hesitation to Ownership with Kashaun Cooper

In this episode of The Growth Class, host Phil Masiello interviews Kashaun Cooper, leadership strategist and founder of Five Stages of Yes. They discuss how leaders can maintain clarity and decisiveness when pressure rises and why leadership breakdowns rarely happen from lack of information, but from hesitation and unclear decision-making under stress. Kashaun shares insights from his Five Stages of Yes framework, explaining how leaders move from uncertainty to ownership by making decisions before pressure hits and by using scenario mapping to prepare for moments when reality does not align with expectations. Five Stages of Yes website: https://www.fivestagesofyes.com  There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth