EPISODE · Jul 15, 2026 · 39 MIN
The fixer behind Uber, FanDuel, Ro & CLEAR | Bradley Tusk
from Unicorn Builders · host The Front Lines
Bradley Tusk has spent his career building the argument that wins, not just the argument that's true. Before founding Tusk Holdings, which now spans Tusk Strategies, Tusk Ventures, Tusk Venture Partners, and Tusk Philanthropies, he ran political strategy for Uber starting in 2011, and the company's fight against New York City's 2015 driver cap became one of the most studied narrative battles in tech. Topics Discussed:How Bradley's team reframed Uber's driver cap fight as an anti-immigrant, racial equity issue rather than a business disputeWhy a single email to riders generated more pressure on city council than any paid lobbyist couldHis refusal to negotiate privately, and why he demanded that meetings with city officials be live streamedHow Anthropic has built a public narrative as "the good guys in AI" while OpenAI has taken on what Bradley calls the industry's "Darth Vader role"Why OpenAI's ad campaign against a New York state legislator became a case study in narrative backfireWhat triggers a startup to bring political and communications strategy in-house versus keeping it outsourced
What this episode covers
Bradley Tusk has spent his career building the argument that wins, not just the argument that's true. Before founding Tusk Holdings, which now spans Tusk Strategies, Tusk Ventures, Tusk Venture Partners, and Tusk Philanthropies, he ran political strategy for Uber starting in 2011, and the company's fight against New York City's 2015 driver cap became one of the most studied narrative battles in tech. Topics Discussed:How Bradley's team reframed Uber's driver cap fight as an anti-immigrant, racial equity issue rather than a business disputeWhy a single email to riders generated more pressure on city council than any paid lobbyist couldHis refusal to negotiate privately, and why he demanded that meetings with city officials be live streamedHow Anthropic has built a public narrative as "the good guys in AI" while OpenAI has taken on what Bradley calls the industry's "Darth Vader role"Why OpenAI's ad campaign against a New York state legislator became a case study in narrative backfireWhat triggers a startup to bring political and communications strategy in-house versus keeping it outsourced
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The fixer behind Uber, FanDuel, Ro & CLEAR | Bradley Tusk
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