The flourishing future of women's sports

What this episode covers

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports. Later, Modupe makes the case for why you should watch more women sports. Hosted on Acast. See acast.com/privacy for more information.

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How long is this episode of TED Business?

This episode is 16 minutes long.

When was this TED Business episode published?

This episode was published on January 26, 2026.

What is this episode about?

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global...

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