The FMCG Marketing Daily — June 03, 2026

The FMCG Marketing Daily — June 03, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Kraft Heinz CMO Todd Kaplan lays out how legacy pantry brands stay culturally relevant in an algorithm-driven, TikTok-first media landscape. • Ferrero is committing €60 million to French manufacturing while simultaneously launching Nutella Cookies across Europe — a rare dual move that ties brand extension directly to domestic investment. • Challenger nappy brand Peachies is using unflinching postpartum imagery to carve out category space that Pampers and Huggies have historically avoided. Fun fact: The average supermarket loyalty card program actually loses money on its top 20% of customers — the heavy deal-seekers who cherry-pick promotions cost retailers more in discounts than they generate in margin, a dynamic Tesco's Clubcard team identified in the late 1990s that reshaped how the entire industry thinks about tiered loyalty rewards. Hosted by Marco and Klara.