The FMCG Marketing Daily — June 04, 2026

The FMCG Marketing Daily — June 04, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is moving from minority investor to full owner of Yfood, signalling a deliberate strategic bet on the fast-growing ready-to-drink meal replacement category. • Disaronno Group has formally closed its acquisition of Amaro Averna and Zedda Piras from Campari, reshaping the Italian spirits brand landscape and raising immediate questions about how two heritage amaro brands will be positioned under new ownership. • French craft beer group Fabulous French Brasseurs has opened its capital to specialist food fund FrenchFood Capital, backing a multi-brand regional brewery challenger at a moment when the mainstream beer category is under volume pressure. Fun fact: The color red on food packaging has been shown to suppress appetite in clinical studies, yet Coca-Cola, Heinz, and dozens of other top FMCG brands use it as their dominant packaging color — partly because it triggers urgency and impulse purchase faster than any other color on shelf, overriding the appetite signal entirely. The purchase happens before the brain's hunger cues even register. Hosted by Marco and Klara.