The FMCG Marketing Daily — May 01, 2026

The FMCG Marketing Daily — May 01, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Colgate holds a trademark on beef lasagna in the United States. In 1982, they launched Colgate Kitchen Entrees—a line of frozen dinners—which failed so spectacularly that consumers reported feeling nauseated by the thought of eating food from a toothpaste brand. The trademark remains active as a legal shield to prevent competitors from mocking the disaster.