The FMCG Marketing Daily — May 04, 2026

The FMCG Marketing Daily — May 04, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Coca-Cola's freestyle machines collect data on over 14 million drink combinations annually, which led the company to launch Cherry Sprite as a permanent product after discovering customers were mixing it themselves more than any other custom combination. The machines essentially turned retail locations into massive flavor R&D labs without consumers realizing they were product testers.