The FMCG Marketing Daily — May 05, 2026

The FMCG Marketing Daily — May 05, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Trader Joe's deliberately keeps its store footprint below 15,000 square feet—roughly one-fifth the size of a typical supermarket—because smaller stores force them to carry only their top 4,000 SKUs instead of the industry standard 40,000, which paradoxically increases sales per square foot to nearly double the grocery industry average. This constraint forces brutal product curation: only 10-15% of products pitched by suppliers ever make it to shelves.