The FMCG Marketing Daily — May 06, 2026

The FMCG Marketing Daily — May 06, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Listerine was originally marketed as a surgical antiseptic and floor cleaner in the 1880s before the company invented the term 'halitosis' in a 1920s ad campaign to sell it as mouthwash—creating a medical condition consumers didn't know they had. Sales jumped from $115,000 to over $8 million in just seven years.