The FMCG Marketing Daily — May 07, 2026

The FMCG Marketing Daily — May 07, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Lindt's trademark gold foil wrapping isn't just branding—it's a registered intellectual property weapon. In 2018, a Swiss court ruled that any chocolate bunny wrapped in gold foil with a red ribbon infringes on Lindt's trade dress, forcing competitors to use different color combinations even though the shape itself isn't protected.