The FMCG Marketing Daily — May 10, 2026

The FMCG Marketing Daily — May 10, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Coca-Cola's secret formula, known as 'Merchandise 7X,' is kept in a vault at the World of Coca-Cola museum in Atlanta, but here's the kicker: the company has never actually patented it. Patents require public disclosure after 20 years, so Coke has relied on trade secret protection for 137 years instead, meaning if someone independently discovered the formula, they could legally sell it.