The FMCG Marketing Daily — May 11, 2026

The FMCG Marketing Daily — May 11, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they refuse to raise the price because it drives foot traffic so effectively that members who come just for chicken spend an average of $94 on other items per visit. The retailer even built its own $450 million poultry processing plant in Nebraska to maintain the margin-killing price point.