The FMCG Marketing Daily — May 13, 2026

from The FMCG Marketing Daily · host Marco & Klara

The FMCG Marketing Daily — May 13, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Trader Joe's deliberately keeps its stores at exactly 68°F because consumer research showed that shoppers spend 22% more time browsing—and buy more impulse items—when slightly cooler than comfortable, triggering subconscious 'gathering' behavior without realizing they're cold.

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The FMCG Marketing Daily — May 13, 2026

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