The FMCG Marketing Daily — May 18, 2026

The FMCG Marketing Daily — May 18, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's CeraVe is using Carmelo Anthony and NBA fandom to break into a new sub-category — dandruff — signalling how the brand is systematically expanding its dermatology credential beyond its skincare core. • Premier Foods' debt hitting an all-time low is putting a first overseas acquisition firmly in reach, signalling that a mid-tier FMCG challenger could soon reshape its brand portfolio beyond the UK. • Swatch's Royal Pop launch triggered teargas in Paris and store closures across the UK — a rare case of a consumer goods brand generating demand so intense it became a public order crisis, raising urgent questions about launch strategy and brand responsibility. Fun fact: The average supermarket product takes just 0.4 seconds to catch a shopper's eye on shelf, yet Unilever discovered that switching to matte packaging finishes on some SKUs increased purchase consideration by up to 15% — because consumers subconsciously associate gloss with artificiality in food categories. Texture, not color or logo size, turned out to be the silent salesperson. Hosted by Marco and Klara.