The FODcast Season 5 | Episode 5 with Craig Smith & Rico Adler

Welcome to Episode 5, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.Something a bit different for Episode 5 as we welcome TWO guests to join the conversation about Composable – digital and eCommerce experts Craig Smith and Rico Adler from one of the fastest-growing global eCommerce platforms, SCAYLE.  SCAYLE, a B2C specialist, is certainly making headlines – notably as a named ‘niche player’ in  Gartner’s Magic Quadrant™ for Digital Commerce last year, as well as the more recent announcement that Manchester United Football Club has selected them as their official eCommerce platform provider. Craig – UK & Ireland Country Manager at SCAYLE has worked in the digital tech industry for over 3 decades across retail brands, retail tech companies, and as strategic advisor to UK retailers at Salesforce.  Rico meanwhile– Director Solution Consulting at the company, has a similarly impressive background in the sector – joining the German online giant About You as Head of Client Development to build out the SCAYLE platform. In our chat for The FOD, we talk in detail about the rising expectations of consumers and, knowing that these will continue to grow as tech develops, remembering their needs specifically whilst businesses and IT teams plough ahead with their digital transformation change programmes.  We also discuss the most common reasons why composable transformations falter, as well as the future of eCommerce and current trends impacting the market for all stakeholders >>> Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/