The Follow-Up Gap in Your Business (Solo Episode)

Text Kristen your thoughts or feedback about the showYou’ve had this happen before.A potential client says yes. You send the quote, contract, or invoice…And then things go quiet.Suddenly the questions start creeping in:Did they change their mind?Did they forget?Should I follow up?This moment is incredibly common in service-based businesses — and it’s where a lot of deals quietly stall.In this episode, I'm walking through the "follow-up gap" — that space between someone saying “yes” and actually completing the next step — and why it often has less to do with interest and more to do with timing, attention, and how we communicate.If you’ve ever hesitated to follow up because you didn’t want to seem pushy, this episode will shift how you think about it.***Free Workshop: Build a Smarter Document Reminder Strategy in 17hatsDesign well-timed email and text reminders that feel personal — even though they’re automated.You’ll learn how to:map out reminder timing for quotes, contracts, invoices, and questionnaireschoose between email and text follow-upsrefine your messaging so it sounds like you→ Save your spot