The Follow-Up That Doesn't Feel Like a Follow-Up

The moment a job ends is the one time a customer sees a company with nothing left to gain. Most contractors waste it on a text message.Two days after the job, the text goes out. “Hi, just following up. How did we do?”Across town, the customer squints at her phone. Who is this? What did they do at my house? Is a real person on the other end of this thing?