The Footwear Brand Disrupting the Industry - R.A.D. | Ben Massey | S3EP.10

This week I'm joined by Ben Massey, Founder of @rad_global, for a conversation that goes far beyond fitness and footwear. I'm a big fan of Ben and have long admired the way he's built RAD, choosing standards, craft and long-term thinking over hype and shortcuts. All whilst playing in one of the most difficult and competitive markets possible. In this episode, we talk about what it really takes to build a premium brand in a noisy world and the discipline required to stay true to your vision. We also explore the realities of entrepreneurship and getting started with nothing but belief and determination. Ben shares openly about the lessons learned along the way, the importance of doing fewer things better, and why playing the long game is often the hardest but most rewarding path. If you're a founder, operator or someone striving for excellence in any field, this is a conversation that will challenge how you think about building a brand.