The Ford Theater - Its A Gift (03-21-48)

The FORD THEATER, sponsored by the Ford Motor Company, presented hour long dramas first on NBC for one only season. The series moved to CBS for its second and last season. There were 39 NBC and 39 CBS hour- long shows (not verified). The show initially received an unfavorable review from the New York Times for poor script adaptation but was still highly rated for the actors' performance and overall production. The show was supposed to feature only original scripts but had to forgo that plan due to lack of quality material. The first season on NBC used radio actors under the direction of George Zachary. Martin Gabel announced the first show but was soon replaced by Kenneth Banghart. The second season, on CBS, used Hollywood screen actors in the lead roles, supported by radio actors. Fletcher Markle, who previously produced CBS's STUDIO ONE series, was the producer for the second season. Although a short series, it still has some of radio's best dramas. THIS EPISODE: March 21, 1948. CBS network. "It's A Gift". Sponsored by: Ford. A comedy about a wounded war vet who gets dizzy and has to "concentrate." When he "concentrates," he can make people do whatever he wants them to do. A new industry is born! Howard Lindsay (host), Kenneth Banghart (commercial spokesman), Lee Bloomgarten (author), Cliff Carpenter, Carl Eastman, William Zuckert, George Faulkner (continuity), Helen Lewis, James Van Dyke, Elspeth Eric, Howard Teichman (editor), Lyn Murray (composer, conductor), Frank Dane, Ivor Francis, George Zacherle (director), Rod Hendrickson. 59:28.