The Forecast E02: How Stockmann drive sales through emotion

Stockmann have a deep understanding of their customers, as is necessary to keep their place as the leading premium retailer in Finland and the Baltics. Emotional connection is a powerful tool for driving sales, and Stockmann have found a way to amplify and scale this: With Video Commerce.In this episode of The Forecast, Bambuser CEO Maryam Ghahremani sits down with Global Marketing Manager at Stockmann, Anna Airisto, for a deep dive into how they built a thriving, new sales channel.