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THE FOREVER TRANSACTION :: HOW TO BUILD A SUBSCRIPTION MODEL SO COMPELLING, YOUR CUSTOMERS WILL NEVER WANT TO LEAVE

EPISODE · May 25, 2020 · 22 MIN

THE FOREVER TRANSACTION :: HOW TO BUILD A SUBSCRIPTION MODEL SO COMPELLING, YOUR CUSTOMERS WILL NEVER WANT TO LEAVE

from ContenderCast with Justin Honaman · host ContenderCast

Robbie Kellman Baxter is the world's leading expert on subscription pricing and membership models and also the author of The Membership Economy and The Forever Transaction. Robbie joins Justin to discuss her new book.

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THE FOREVER TRANSACTION :: HOW TO BUILD A SUBSCRIPTION MODEL SO COMPELLING, YOUR CUSTOMERS WILL NEVER WANT TO LEAVE

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