The Forever Transaction: How to Build Life-Long Relationships with Customers, with Robbie Kellman-Baxter

"The more complicated your system is, the less your customers are going to trust you," says Robbie Kellman-Baxter, author of the new book, The Forever Transaction. In today's episode, Robbie and I chat about leveraging powerful growth strategies around elevating members through subscription-based models. With over 25 years of experience working with well-known and emerging brands, Robbie has become an expert on this approach to membership and customer relationships.