The Formula Behind Multiple Billion-Dollar Companies

Miki Agrawal built THINX Tushy and Hero by fixing the bodily functions nobody wants to talk about periods, bathroom habits, and diapers that take 400 to 500 years to break down. She breaks down the three questions she asks before starting any business, the zero dollar marketing stunts that built her brands including Buttcon and a literal funeral for a tree, the SNL rant that put Tushy on the map overnight, surviving 9/11 by sleeping through her alarm, the eerie children's book moment that sparked the idea for Hero, her Ibogaine journey and the year of integration that followed, and why she launched Hero with a prayer instead of a traditional strategy.FOLLOW FOR MORE!