EPISODE · Mar 25, 2026 · 1H 19M
The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President
from Hot Smart Rich with Maggie Sellers Reum · host Hot Smart Rich
Why is Hailey Bieber’s Rhode a $1B empire while other celebrity brands feel like "cash grabs"? Shopify President, Harley Finkelstein, breaks down the elite playbook behind Rhode, Skims, Kylie Cosmetics, Gymshark, and Chamberlain Coffee. From the “9 Person Rule” (why your friends are keeping you broke) to the “3,872 Books” email hack that caught Gary Vee’s attention, Harley explains how the world's most successful founders actually think! No more waiting for a sign, a mentor, or 'perfect' timing. The cost of entry is $39 and a 'stupid' idea that you’re finally brave enough to start. The golden age of entrepreneurship is here - don't let it happen without you! Timestamps: (00:00:00) Intro(00:02:18) Why You Don’t See Yourself As An Entrepreneur(00:05:17) Should Everyone Try Entrepreneurship?(00:07:53) Why Most People Never Start(00:09:07) The One Thing That Creates Billion Dollar Businesses(00:12:50) Motivation Doesn’t Last… This Does(00:13:56) Finding Your Ikigai (Life’s Work)(00:16:32) “You’re Changing Women’s Lives”(00:18:18) Chasing People You Admire(00:22:31) Fiverr Ad(00:23:42) How To Get Anyone’s Attention(00:27:42) Do Creators Have A Peak?(00:30:26) Do You Need An Audience To Win?(00:33:59) Why Kardashian Brands Actually Work(00:39:36) Will Celebrity Brands Keep Winning?(00:43:08) Should We Be Scared Of AI?(00:47:31) What Is AI Shopping?(00:49:48) Will AI Replace Influencers?(00:50:59) Will AI Replace Everything?(00:53:07) Shopify Ad(00:54:04) Bilt Ad(00:55:13) A Letter From Harley’s Daughters(00:55:51) Raising Future Entrepreneurs(00:58:53) What He Spends His Money On(01:00:06) Skiing vs Building Businesses(01:00:19) Best Books For Entrepreneurs(01:01:46) Industries To Avoid(01:02:25) The Most Innovative Product He’s Seen(01:03:30) What Makes A Brand Truly Great(01:06:53) His “Spiky” Career Strategy(01:07:45) The One Belief That Changed Everything(01:10:22) How To Become A Better Storyteller(01:12:32) Where To Find Harley ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Shopify - http://Shopify.com/HSR Bilt - http://joinbilt.com/hsr ⸻ Follow Harley Finkelstein: Instagram: www.instagram.com/harley Shopify: https://www.shopify.com/ ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Why is Hailey Bieber’s Rhode a $1B empire while other celebrity brands feel like "cash grabs"? Shopify President, Harley Finkelstein, breaks down the elite playbook behind Rhode, Skims, Kylie Cosmetics, Gymshark, and Chamberlain Coffee. From the “9 Person Rule” (why your friends are keeping you broke) to the “3,872 Books” email hack that caught Gary Vee’s attention, Harley explains how the world's most successful founders actually think! No more waiting for a sign, a mentor, or 'perfect' timing. The cost of entry is $39 and a 'stupid' idea that you’re finally brave enough to start. The golden age of entrepreneurship is here - don't let it happen without you! Timestamps: (00:00:00) Intro(00:02:18) Why You Don’t See Yourself As An Entrepreneur(00:05:17) Should Everyone Try Entrepreneurship?(00:07:53) Why Most People Never Start(00:09:07) The One Thing That Creates Billion Dollar Businesses(00:12:50) Motivation Doesn’t Last… This Does(00:13:56) Finding Your Ikigai (Life’s Work)(00:16:32) “You’re Changing Women’s Lives”(00:18:18) Chasing People You Admire(00:22:31) Fiverr Ad(00:23:42) How To Get Anyone’s Attention(00:27:42) Do Creators Have A Peak?(00:30:26) Do You Need An Audience To Win?(00:33:59) Why Kardashian Brands Actually Work(00:39:36) Will Celebrity Brands Keep Winning?(00:43:08) Should We Be Scared Of AI?(00:47:31) What Is AI Shopping?(00:49:48) Will AI Replace Influencers?(00:50:59) Will AI Replace Everything?(00:53:07) Shopify Ad(00:54:04) Bilt Ad(00:55:13) A Letter From Harley’s Daughters(00:55:51) Raising Future Entrepreneurs(00:58:53) What He Spends His Money On(01:00:06) Skiing vs Building Businesses(01:00:19) Best Books For Entrepreneurs(01:01:46) Industries To Avoid(01:02:25) The Most Innovative Product He’s Seen(01:03:30) What Makes A Brand Truly Great(01:06:53) His “Spiky” Career Strategy(01:07:45) The One Belief That Changed Everything(01:10:22) How To Become A Better Storyteller(01:12:32) Where To Find Harley ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Shopify - http://Shopify.com/HSR Bilt - http://joinbilt.com/hsr ⸻ Follow Harley Finkelstein: Instagram: www.instagram.com/harley Shopify: https://www.shopify.com/ ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Formula Rhode & Skims Use To Win (and how you can do it too!) Shopify President
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