EPISODE · Apr 23, 2024 · 3 MIN
The Foundation of CAC Part 1
from SaaS Metrics School · host Ben Murray
In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems. - Begins with your general ledger and your SaaS P&L - Gross CAC, customer acquisition cost Blog post on CAC: https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/
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