The Foundations of Design for CPG - Part 1

Where to start? Well - if you're thinking about launching a product and need some packaging design - then this episode of Kirk & Kurtts would be the PERFECT place to begin.In this 2 part episode, Kirk & Andy discuss some of the foundational elements of a packaging design project - including brand strategy, figuring out what kind of format your product is going into, dielines, etc. In the next episode Kirk & Andy will cover more - and hopefully after you've listened you're ready to hit the ground running!About Kirk and Andy:Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com.Send us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show