The Founder Who Found Fashion’s Fit Problem

Isabella Sun gave up a job on Wall street to solve fashion’s fit problem — one hiding in plain sight — nearly half of American women are 5'4" or under, yet almost nothing is made to fit them.With no fashion background whatsoever, Isabella founded Short Story — a personal styling service for petite women — out of her apartment in 2019. She packed boxes until 3 AM, ran to the post office so often her doorman thought she was losing it, and got into Y Combinator that first summer. Today, Short Story has dressed hundreds of thousands of women.In this cathartic conversation, we talk about growing up in a family of founders, the many horrors of running an ecommerce company, why the fashion industry ignored petite women for so long, and what it actually means when a piece of clothing fits you for the first time.Warm IntroA conversation, not an interview. Warm, sometimes weird, conversations with interesting people doing big things. Warm Intro is a video podcast. We're available on every major podcast app and YouTube.YouTube: @warmintroInstagram: @warm.introHosted by Chai MishraChai is the Founder of The Essential, an ethical commerce company funded by the leading lights of Silicon Valley.Chai served on the board of UNICEF, and has advised cities, universities, national sports teams and Fortune 500 corporations. A Forbes 30 Under 30 honoree, Chai’s work has also been covered in publications ranging from the SF Chronicle to Business Insider.Presented by WefunderWefunder created The Community Round.— allowing founders to raise funds directly from their communities  — allowing anyone to support their favorite founders and join their success.Raise on WefunderViews here are those of the host and the guest. Wefunder makes the show possible but doesn't control who we have on or what we say.