The Founder Who Talked to 1,000 Crypto Marketers w/ Justin Vogel, Safary

Justin Vogel, co-founder of Safary, breaks down crypto's bizarre marketing reality: why traditional growth playbooks don't work when your entire addressable market is just a few million people. From the rise and fall of airdrops to the current "InfoFi" meta flooding Twitter with AI-generated content, Justin reveals the underground strategies actually moving the needle. Plus: how Safary built crypto's most exclusive growth community and why their $500 certification program doubled in price with zero drop in demand.00:00 Introduction and Welcome  03:20 This or That Icebreaker05:30 Building a Community of Crypto Marketers09:35 Mental Models to Navigate the Space12:57 Driving Traffic and Mindshare 15:55 Unpacking InfoFi and Other Marketing Metas23:40 Learnings from Building Safary Club27:54 Crypto Marketing Education ProgramEpisode Links:• Justin Vogel on X: https://x.com/jkey_eth• Safary: https://safary.club/• Safary's Web3 Growth Stack: https://blog.safary.club/p/the-state-of-web3-growth-2024About the OGC Podcast:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.Connect with Norman:• Twitter: https://x.com/normanwiese• LinkedIn: https://www.linkedin.com/in/normanwiese/• Onchain Growth Club: https://x.com/onchaingrowthSubscribe & Review:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944• YouTube: https://www.youtube.com/@onchaingrowth