The Founders . Origins

Season 2 kicks off with host Yessíca Torres and friend, show producer, and Pacific + Main co-founder Rodrigo Aguilar reflecting on a relationship that spans more than 16 years of friendship and nearly 15 years of building businesses, creative projects, and community together.In this candid premiere episode, the duo shares the origin story behind Pacific + Main, the evolution of Dama Gallery, and the often-unseen realities of building something meaningful in the contemporary art world. From humble beginnings and early struggles to navigating growth, criticism, and shifting industry dynamics, they discuss the lessons learned from more than a decade of entrepreneurship and creative collaboration.The conversation also dives into the art experience they strive to create for artists, collectors, and audiences; one centered on authenticity, accessibility, and genuine engagement rather than trends or gatekeeping. Along the way, they tackle a topic every entrepreneur eventually encounters: haters. Why do some people root against success? Why does visibility attract criticism? And how do you stay focused when others are invested in your failure?Equal parts reflective, humorous, and unapologetically honest, this season premiere explores friendship, resilience, business, art, and the importance of continuing forward when the world gives you every reason to quit.