The Founders Behind Blended Sense: The Uber for Videography

When every business suddenly became a media company, most were left scrambling for consistent, high-quality video content. In this episode, the Blended Sense team reveals how they built the “Uber of videography” to solve the chaos of filming, editing, and repurposing video at scale for real businesses in the real world.In this episode, Don Goettling, alongside Ransome Tucker, Albert Baez, and his wife, Abigail,  discuss:Evolution of every business into a media companyProblems with traditional videography and production modelsBlended Sense’s vetted, invite-only creator networkUsing AI and tech to organize, tag, and repurpose raw footageScaling consistent video content for multi-location and enterprise brandsKey Takeaways:The modern consumer expects to interact with brands through digital and video-first experiences.Traditional production and agency models were built for Hollywood and big brands, not for the local shop owner or mid-market company that needs scalable, ongoing content.Standardizing and vetting videographers through a single platform removes friction, builds trust, and helps business owners feel more comfortable and confident on camera.Treating raw footage as an asset allows teams to repurpose content endlessly.Video becomes most powerful when it is operationally embedded into the business (like SEO), not treated as a one-time campaign or a hope-it-goes-viral moment.“The consumer has evolved to a point where they want to communicate with brands and businesses via the digital format.” - Albert BaezAbout the guests, Ransome Tucker, Albert Baez and Abigail:Albert Baez and Ransome Tucker served as sales leaders for various 9‑figure exited companies in the marketing and ad tech space before embarking upon the mission to revolutionize the modern video landscape. Alongside Albert’s wife and co-founder, commercial film and TV actor Abigail Baez, they saw firsthand that while every business was being forced to become a media company, the production world was still antiquated, low-tech, and built for Hollywood budgets—not real-world businesses. Together, they launched Blended Sense, now the largest network of vetted, invite-only videographers and hybrid creators in the world, facilitated via a proprietary, AI-powered video operating platform that standardizes filming, organizes and tags raw footage as a long-term business asset, and enables “anytime, anywhere” camera access. Recognized as the 2019 Start Up of the Year out of global tech hub Austin, TX (Capital Factory), their mission is to empower creative entrepreneurship, give businesses reliable access to high-quality content, and stimulate local economies by connecting local creators with the brands that need them most.Connect with Blended Sense and its founders:Website (Blended Sense): https://www.blendedsense.com/ Ransome Tucker: https://www.linkedin.com/in/ransome-tucker-58a512b7/ Albert Baez: https://www.instagram.com/ab.positive_/Abigail Baez:  https://www.linkedin.com/in/abigail-rose-baez/ Connect with Don Goettling:Website: https://www.salesmasteryevent.com/ Facebook: https://www.facebook.com/don.goettling/ LinkedIn: https://www.linkedin.com/in/don-goettling-8ba05a50/ Instagram: https://www.instagram.com/dongoettling24/ Show Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.