The Four Pillars of an Effortless Experience that Grows Customer Loyalty

We all want our customers to be happy. But what happens when they're not? No matter how delighted your customers are when your products and services deliver as advertised, at some point, a shipment will get buried in a blizzard, software will crash, a green employee will say the wrong thing at the worst time … or a global pandemic will disrupt your supply chain. According to customer service expert Matt Dixon, how your company addresses those bumps in the road is far more critical to generating customer loyalty than all those perfect, positive experiences the customer might be taking for granted. On today's episode, Matt discusses some insights from his book "The Effortless Experience: Conquering the New Battleground for Customer Loyalty" that will help you refocus your customer service on what really creates lasting repeat business: quick problem solving and ease of use.