The Four Pillars of the Perfect LinkedIn Strategy | with Sims Tillirson

“If you've shied away from showing who you are because you fear that you'll lose sales: people that would not like the authentic version of you are not going to be good customers of you anyway. Put yourself out there, disqualify the people that don't like the real you, and create a bunch of raving fans for yourself." - Sims Tillirson I would honestly be surprised if you listen to this show and haven’t heard of Sims Tillirson; he has one of the best social media presences of anyone in the benefits industry, and he joined me this week to share what got him into benefits, how he got started with social media selling, and his thoughts on the importance of authenticity in the current LinkedIn environment. If you’re just getting started with social media posting or you’ve been posting for a while, there’s a lot to learn from Sims and I’ve been continually impressed to see how his personal brand has grown over the years. Tune in to this week’s episode of Self-Funded with Spencer to learn the power of being authentic on LinkedIn, from the social media master himself! Chapters: 00:00:00 The Four Pillars of the Perfect LinkedIn Strategy | with Sims Tillirson 00:06:57 How Sims found his way into benefits 00:11:13 Navigating the challenges of working at startups 00:21:21 How Sims built his personal brand 00:24:35 Why personalized video messages are so effective 00:27:03 Relationship-focused outbound sales techniques 00:28:54 Building trust through social media Key Links for Social: @SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFunded Listen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02 Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286 Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/ Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/ Key Words: Sales Techniques, Sales Networking, Social Media Selling, Authenticity, Personal Storytelling, Video Messaging, Outbound Sales, Social Selling, Benefits Industry, Sales Success, Social Media Presence, sims tillirson, spencer smith podcast, healthcare, health insurance, self funded, self funding, self funded health insurance, self funded insurance #SalesTechniques #SalesNetworking #SocialMediaSelling #Authenticity #PersonalStorytelling #VideoMessaging #OutboundSales #SocialSelling #BenefitsIndustry #SalesSuccess #SocialMediaPresence #simstillirson #spencersmith #podcast #healthcare #healthinsurance #selffunded #selffunding #selffundedhealthinsurance #selffundedinsurance