The Four Sales You Have to Make Before Anyone Says Yes

Most salespeople think they have a price problem. They don't.After twenty years in this industry and coaching hundreds of reps and technicians across every trade, Sam knows what "I need to think about it" actually means. Something earlier in the conversation was never resolved. And until you figure out what that is, no amount of price justification is going to move that deal forward.In this episode Sam breaks down the Four Sales Framework. Four agreements every homeowner has to make before they say yes, and why most reps are trying to close the fourth one before the first three are even done.In this episode:Why price is almost never the real objectionThe four agreements every homeowner has to make before they spend money with youSale one: the company. Why credibility has to be established before anything elseSale two: the person. Why homeowners say yes to the company and still walk awaySale three: the project. Where most deals actually fall apart and why it gets the least attentionSale four: the investment. Why this one gets easy when the first three are solidHow to diagnose in real time which agreement is still openThe question that cuts through almost every stalled dealWhy dropping your price never creates certainty and what actually doesBring This Training to Your TeamIf this episode hit home, imagine your entire team walking out of a full day of this. Sam travels nationwide to deliver on-site training for home services companies who are serious about raising their close rate and average ticket. Half day classroom, half day ride-alongs. Your team, your market, your systems.If you want to talk about what that looks like for your company, book a call directly with Sam here:calendar.app.google/KZH1j2Q1MAXTKbT38Connect with Sam Wakefield:Website: https://www.closeitnow.netEmail: [email protected]: @therealcloseitnowFacebook: https://www.facebook.com/samuel.l.wakefieldLinkedIn: https://www.linkedin.com/in/closeitnow/Join the Community: https://www.facebook.com/groups/closeitnowLeave a ReviewIf this episode gave you something you can use, the best thing you can do is leave a review on Apple Podcasts or Google. It takes two minutes and it helps more contractors and salespeople find this show. Every review gets read, and if yours gets read on air you will earn a no-charge one-on-one coaching session with Sam directly.Apple Podcasts: search Close It Now and leave a reviewGoogle: https://g.page/r/CbfnnDqTCwQdEAE/review