The Franchise Model Just Cracked

G6 Hospitality launched Studio 6 Plus on April 29 with Atlanta-based Natson Hotel Group committing approximately $200 million to develop the first 15 properties. The brand launch is the headline. The franchise-fee structure — royalties charged only on direct bookings, not on OTA-sourced revenue — is the category event that pressures every major franchisor's economics for the first time in twenty years.