The Free Tool That Drops Your Buyer's First-Year Payment a Full Point

If you've got buyers who got pre-approved and then went quiet, this episode is the conversation you need to have with them this week.There's a tool sitting on the table that drops your buyer's first-year payment by a full percentage point.And through June 30, Keith's company is covering the cost themselves. That means zero cost to your buyer. Zero cost to the seller. Just gone.In this episode, Keith Goeringer breaks down the 1-0 buydown for real estate agents. Twenty-four years in the mortgage industry, and this is the tool he's using on almost every transaction right now. He walks you through how it actually works, how to explain it at the kitchen table without sounding like a mortgage nerd, how to use it as a negotiation lever, and why agents who use tools like this are writingstronger offers than their competition.Plus, Keith shares the pre-approval Zoom strategy he's using to build buyer trust at a time when trust is at an all-time low. Most agents and loan officers aren't doing this. The ones who are, are closing more deals.What you'll learn:• Why waiting for rates to drop is costing your buyers money right now• What every major forecaster (Fannie Mae, MBA, NAR, Zillow) actually expects in 2026• How to explain the 1-0 buydown to a buyer in under 60 seconds• Two negotiation moves that work in today's market• The free lender-paid window through June 30 and how to use it• How to handle the inevitable "what if rates don't drop" objection• The pre-approval Zoom that's helping Keith's agents win more dealsHonest data. Real numbers. A playbook you can use on your next showing.Want the side-by-side payment comparison Keith mentions in the episode? DM him on social or text him directly. He'll put together a custom 1-0 buydown breakdown your buyer can hold in their hand at the kitchen table.More agent playbooks at ReferralBoss.co.Keith Goeringer, NMLS #488023. Educational content only. Rates and programs subject to change.Equal Housing Opportunity