The Freelance Services Show

Episode Summary: The Mike Murphy LLC master list of services — a big-picture content marketing blueprint, followed by the detailed menu of freelance services actually on offer.What You'll LearnThe full content marketing blueprint across website, writing, video, audio, and social mediaHow each social platform fits into a small brand's content strategyThe complete Mike Murphy LLC menu of freelance servicesWhy coaching and consulting starts with strategy questions, not toolsPart 1: The Content BlueprintWebsite & blog: the home base for content — blog, portfolio, e-commerce and product pages, podcast pages, social media integration, lead generation and email list building, Google Apps for Work (G Suite), and affiliate marketing.Writing: blogging, how-tos, tutorials, and articles; email newsletters; content published on Medium.com; authority building and networking via LinkedIn Pulse; guest blog posts and cross-content marketing with vendors and competitors; self-publishing and eBooks.Video: tutorials and screencasting, educational videos, promo videos, explainer videos and animations, gear and product reviews, daily vlog-style behind-the-scenes content, sellable courses, Q&A/AMA content, live-streaming and live event coverage, and general social media video.Audio: podcasting, coaching and training audio, live event and conference podcasting, audio content repurposed for YouTube, and audiobooks (ACX).Social media — the hub of most small brands' content strategy:Instagram: sponsored ads, Stories, Live, daily posts, collaborations, event promos.Facebook: ads, pages, private groups, events, Marketplace, Facebook Live, and (at the time) upcoming Facebook Stories.Twitter & Periscope: livestreaming and event coverage, authority branding, and client/customer communication.Snapchat: effective for businesses targeting a 13–30 audience, including custom geo-filters.LinkedIn: Pulse for articles, plus networking and podcast promotion.Pinterest: genuinely powerful for many business types.Etsy & YouTube: additional channels depending on the business.Part 2: Menu of ServicesCoaching & consulting: helping people figure things out — content strategy, defining goals, identifying the target audience and the best way to tell their story, maximizing value delivery, choosing the right social channels and content types, repurposing content, and identifying the right tools and resources (Adobe Creative Cloud, FreshBooks, and social scheduling tools like Buffer, TweetDeck, Hootsuite, or Meet Edgar).Podcasting: podcast consulting and setup, gear and equipment training and recommendations — the single most common request, handled with affiliate revenue in mind.Read the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]