The Freight Sales Formula That Still Wins

What does it take to build trust in freight? In this episode, recorded live at TMSA Elevate in Austin, Texas, SPI Logistics' CRO Senior Vice President, Mike Mikulik, joins Blythe to share the freight fundamentals that never go out of style, like proving your worth, asking better questions, and why breaking bread still beats fancy tech. Whether you're a new broker or a seasoned freight agent, this conversation is full of tried and true insights that can level up your relationship game. Key takeaways: Always start small and prove yourself before trying to win the biggest lanes. Brokers should understand their customer's supply chain to provide real value. Empathy and relationship-building still outperform tech during critical moments. Asking for referrals directly (and consistently) can unlock huge growth. Freight agents need ongoing education to stay relevant in uncertain markets.LINKS:Mike's LinkedInThe Ultimate Guide for Experienced Freight AgentsSPI's Secrets to Building a Successful Freight Agent CareerBecome an SPI Freight AgentSPI Logistics' WebsiteWATCH THE FULL EPISODE HERE -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.