The Frequency Illusion: When Something Suddenly Seems Everywhere

The Frequency Illusion, also known as the Baader-Meinhof phenomenon, happens when you notice something once—and then start seeing it everywhere. This episode explores the cognitive mechanisms behind this quirky bias, why it occurs, and how it shapes perception, memory, and attention in surprising ways.

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The Frequency Illusion: When Something Suddenly Seems Everywhere

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How long is this episode of Mental Minute?

This episode is 17 minutes long.

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This episode was published on July 3, 2025.

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